Last year I and millions of others around the country were deeply saddened (and shocked) by the outcome of the presidential election.  In his presidential campaign, Donald Trump made it blaringly apparent that the welfare of women was not a priority. There was no way I would sit idly by as the Trump administration eroded women’s rights. I thought back to the pioneering women that made voting possible, who marched and rallied during the 1960s Civil Rights era—the women responsible for Roe Vs. Wade. However, there was one story that especially stood out, and one that not many were familiar with—the story of red lipstick.


In the early 1900's when women were fighting for their right to vote, a certain cosmetics store owner would stand outside her shop on 5th Avenue in New York City and hand out red lipstick to the women marching by.  Soon after, all the women who marched donned red lipstick.  It became a symbol of resistance. Women were tired of being treated as second class citizens and wanting to have their voices heard.  Upon further research, I found that wasn't the only time in history lipstick was a symbol for the feminist revolution.  Strong women have been standing up to oppression by using lipstick since the beginning of time.


The rest they say is history.  Nasty Woman Cosmetics is my way of contributing to the rise of empowered women. While there are many different lipstick colors to choose from, the modernized feminist is particularly identified by red lipstick. Red lipstick is a global symbol of feminism is because it complements ALL skin tones. Think about it. Not all shades of lipstick can be worn by women with light, medium, olive and dark colored skin. Only red lipstick can. It is not just a symbol of feminism, but a symbol of INTERSECTIONAL feminism.


Another plus? Nasty Woman donates proceeds from our sales to organizations that helps progressive Democratic women get elected to all levels of government.


Viva La Resistance


Gina Keller

Founder, Nasty Woman Cosmetics






  • Kerri-Ann: March 08, 2018

    I didn’t realise there was such history to the women wearing red liptstick. Possibly because I’m not from the US

  • Ava: March 07, 2018

    This really resonates with me. I love the story of the women marching wearing red lipstick!??

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