We started our company in 2017 and have been so blessed by the support we have received. We also have had some detractors asking us why we would start a makeup company that was political. "Why do you want to alienate half the population?" they asked. Well here is a little secret. We are more activists than businesswomen. We care more about progress and equal rights than anything else. We are passionate about what we believe and what we create. We made the best vegan lip products possible and sell them to fund our activism. Our brand of lipstick feminism is simple, we want to make the world a better place for women and we want to wear a bold lip color while doing it. We hope you feel the same!