Bold is Beautiful

Bold is Loud. Bold is Proud. Bold is Unstoppable. 

You know who we are. You know what we stand for.

We wear our beliefs tattooed on our sleeves. And painted on our lips. Boldly. If you feel the same way, join us...

You'll find something for your brand of boldness.

And all of our products are certified cruelty-free and vegan by PETA. And we will SHIP TO YOU FOR FREE.

Paint your lips, color the future, the time is now!



  • Long-lasting, highly-pigmented, and smudge-free...because we have a lot to say
  • Cruelty-free and Vegan-based since strength can be gentle
  • Action-based so you can feel as good as you look

They Said What?

Aynara R, Atlanta, Georgia

"These colors are amazing! Just love the brand even more when I found out that they advocate for women's rights!!  WAY TO GO!

Stacey S, Macob, Illinois

"Thank you for appealing to women who don't feel the need for makeup in a photoshop type, starvation for beauty standard, manufactured for the lowest common denominator type way, and for respecting our intelligence.  I will definitely be looking for your products in the future.

Natalia R, New York, New York

"This red is a totally show stopper.  I got so many compliments on it, and it lasted all day!"